Eyelid surgery and vitreoretinal surgery

vitreoretinal surgery includes many procedures such as vitrectomy, partial Sclerovectomy laminated pan retinal photocoagulation, radial optic neurotomy, posterior sclera. Virectomy is part of the operation, remove all vitreous from the eye. Virectomy front is used to remove small portions viterous existing structures in mind. Viterous intangled is in an intraocular lens. plan can be implemented by Para In the deepest part of the eye operationsVitrectomy. Para plans vitrectomy has happened with the development of techniques and tools with which surgeons can remove turbidity eyelid from the eye to remove scar tissue and the skin off of light-sensitive coating of the eye. This food was removed retina membranectomy offer to host material injected into the eye. The additional surgical steps are included in this operation.

Membranectomy, change of silicone oil, scleral buckling, photocoagulation, lenesctomy liquid and gas exchange. There aremany conditions that can be corrected with eyelid surgery. Para plans is a vitrectomy in vitreous opacities and membranes can be removed by Par plana incision intraocular pressure are often combined in the treatment of giant retinal tears, posterior vitreous sections, tractional retinal detachment. In diabetic retinopathy, a type of photocoagulation therapy with pan retinal photocoagulation is done.

It is outdated procedures involved in the retina cauterizationOn this very hot pointed instrument. Eyelid Surgery Surgeons in New York. A scleral buckle is a sort of repair of retinal detachment, and contains the sclera buckle inwards and lead to preserved sclera or silicone rubber piece sewn on their surface. It is sewn using the thin band surrounding the silicone band around the circumference of the sclera is made. The buckles are placed in a band and create a dimple on the wall of the eye.

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Ethnic Considerations in Eyelid Surgery For African American Patients

African American patients who are in the consultation are almost equally concerned about the formation of keloids. Since most surgeons are aware, the term is often used to describe a slightly raised scar keloids, widened scars or hyper pigmented scar. However unpleasant fear is of great concern. Often, African-American patients on familiarity with African American surgeon surgery. As with Asian patients, these patients are extremely worried abouta natural appearance. Relatively thicker skin in the area subbrow subbrow and fatty lumps are often present when the upper eyelid surgery is performed. Many surgeons extension of the fold of the upper eyelid beyond the lateral canthus area of crows feet in the Caucasian patients. This rule is not ideal in African-American patients, as the scar is probably too obvious.

Assuming that the incision is healed or hyperpigmentation or hypopigmentation is a good wayremembering to design the upper eyelid incisions to remain within the limits of the orbit. It is also important to note that many patients of African descent have epicanthal folds and need special attention to the design of the upper lid creases.

Although the presence of brow ptosis is common, particularly in patients who come in for age-related changes, there is often hesitation to undergo brow surgery - endoscopic or otherwise. I have found that performing limited skin excision in upper eyelids, and resection with prominent eyes and lower lid retration, corneal exposure can be too great and lead to keratitis or ulceration. When a spacer graft is necessary in the lower eyelid, I use biomaterial processed from donated human tissue with success.

Sarcoidosis, which is common in the African American population, will frequently present with lacrimal gland enlargement or prolapse. Many of these patients come in for cosmetic surgery un-aware that they have sarcoidosis or that this is a manifestation of their sarcoidosis.

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ethnic problems in Africa American patients for eyelid surgery

African American patients who are in the consultation are almost equally concerned about the formation of keloid. Since most surgeons are aware, the term is often used to describe a slightly raised scar keloids, widened scars or hyper pigmented scar. However unpleasant fear is of great concern. Often, African-American patients on familiarity with African American surgeon surgery. As with Asian patients, these patients are extremely worried abouta natural appearance. Relatively thicker skin in the area subbrow subbrow and fatty lumps are often present when the upper eyelid surgery is performed. Many surgeons extension of the fold of the upper eyelid beyond the lateral canthus area of crows feet in the Caucasian patients. This rule is not ideal in African-American patients, as the scar is probably too obvious.

Assuming that the incision is healed or hyperpigmentation or hypopigmentation is a good wayto keep the memory of the upper eyelid incisions design, within the limits of the orbit. It 'also important to note that many patients of African origin have epicanthus and need special attention to the design of the upper eyelid creases.

Although the presence of ptosis face is common, especially in patients who come to the age-related changes there are often reluctant to undergo surgery on his face - endoscopic or otherwise. I found that the implementation of limited cutaneous excision topretration lower eyelids and eyelid resection with bulging eyes and corneal exposure may be large and lead to keratitis or ulceration. If the lower eyelid spacer graft is necessary, I use biomaterial processed from donated human tissue successfully.

Sarcoidosis, which is often in African-American population, often presenting with enlargement of the lacrimal gland, or prolapse. Many of these patients come for cosmetic surgery, non-consciousness or who have sarcoidosisThis is a manifestation of sarcoidosis.

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I am reading glasses contact lenses Over really necessary?

It is not uncommon for people who wear contact lenses, then the need to find a pair of reading glasses to add their visual toolbox. So why is it that when the use of contact lenses, you still need glasses? And always necessary or possible, wearing only your contacts for you?

Depending on the need for vision correction, you probably have the contacts required for optimal distance correction, which is what most people needbefore the age of 40 after or around age 40, presbyopia begins, and a correction for reading is required.

Something like a 40-contact lenses, what are my options? Let's start with the simplest. If you are satisfied with the distance and you're happy, eyewear fashion show of some of the currently available, keep your contact lenses the same and simply slip on a pair of players needed. Want to be sure to remember, bringif you go to dinner, soft lighting as difficult to see.

Another alternative is to visit your installer friendly contact lenses, and see if you can upgrade your system in a drawing or multifocal monovision. Multifocal contact lens fitting is a bit 'more time connecting with the average distance, but when it comes to a target with experienced specialist, you are sure to be pleased with the final result.

Multifocal ContactLentils come in many varieties, from soft disposable lenses, gas permeable designs. And finally, contact lenses multifocal hybrid, that promises the comfort of soft contact lenses with superior vision gas permeable lenses.

monovision or modified monovision, you can contact your doctor to evaluate and adjust the lenses in the eyes and the required visual dominance. As already mentioned, the lenses are a fantastic mulitfocal when in the hands of an objective qualifiededitor.

With all the options available, you can see that the need for reading glasses, does not mean you wear glasses around your neck for the rest of your life. Multifocal lenses can dramatically reduce the need for them. I encourage you to review a pair of progressive lenses and give them a week or two to get used to the vision. And if you still like to find a pair of reading glasses of quality to enjoy and have fun with them.

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Glaucoma is the Primary Cause of Preventable Blindness

Glaucoma, the primary cause of preventable blindness, affects many people ranging from recently born infants to aging seniors. Although it's not technically an eye disease, it's actually a degenerative condition which can be detected, treated and impeded by regular simple and painless eye examinations and follow-up treatments. If caught in the early stages, an optometrist can detect, treat and impede the ravishing effects of glaucoma.

So, what exactly is glaucoma? Glaucoma is a term used to describe a degenerative eye condition, which is characterized by increased intraocular pressure (or high pressure) within the eye, leading to the deterioration of the optic nerve and retinal ganglion cells. If left untreated, glaucoma can eventually lead to partial or total loss of vision. This irreversible eye condition is the leading causes of preventable blindness that steals the vision of many people each year.

What causes this degenerative eye condition? Alarmingly, the exact cause of glaucoma is not well-known. For unknown reasons, blockage of the passages (through which eye fluid flows) within the eye leads to increased pressure on the optic nerve as well as the retinal ganglion cells. During this time, untreated glaucoma can severely damage the fragile nerve fibers and vulnerable blood vessels, in the optic nerve region, resulting in loss of vision.

In whom does glaucoma most frequently occurs?

Individuals who have diabetes.
Individuals over the age of 40.
People susceptible to developing glaucoma.
Individuals who are nearsighted.
Children susceptible to developing childhood glaucoma.

What are other risk factors for glaucoma?

Glaucoma may occur as a complication of other medical problems such as:

Advanced cataracts
Eye injuries
Eye surgery
Inflammation of the middle membrane, or uvea, within the eye (uveitis)
Certain eye tumors

How detrimental is glaucoma?

The optic nerve center transmits all signals from the retina to the brain. The deterioration of the bundle of nerve fibers restricts the stream and quality of signals sent to the brain, resulting in a loss of vision.

What are the warning signs of glaucoma?

For many people, the symptoms or signs of glaucoma vary depending on the type of degenerative eye condition. The first of two major classes of glaucoma is primary open-angle glaucoma (POAG), the most common subtype of glaucoma. This type of degenerative eye condition develops slowly without initial pain. In fact, Primary open-angle glaucoma is hard to detect without an special eye examination, because there is no early warning signs. POAG can progressively destroy your vision without warning. The first sign may occur after the affected person has experienced some degree of vision has already been loss.

The second most common subtype of glaucoma is acute angle-closure glaucoma (AACG), which is deemed a medical emergency, because rapid or sudden increase in pressure inside the eye --- called intraocular pressure (IOP) --- could result in partial or total blindness. The sudden blockage of drainage channels in your eye is the culprit. Warning signs include: a rapid buildup of pressure inside the eye, pain, blurred vision, the appearance of colored rings around lights, as well as redness in the eyes.

How can glaucoma be prevented?

As stated earlier, early detection and treatment of glaucoma significantly reduces your risk of vision loss. Contrary to popular belief, glaucoma is an irreversible eye condition that is preventable. It is imperative that you should seek the attention of an optometrist to reduce the risk of severe glaucoma-related visual morbidity and blindness if caught in the early stages. A highly-trained optometrist can give you a comprehensive optometric examination, during which time he or she tests your eyes for glaucoma.

See an optometrist regularly because any vision loss caused by glaucoma is often times permanent and cannot be restored. A simple, painless eye examination is the key to preserve your vision. Remember, untreated glaucoma is a silent thief of sight, which robs people of their vision each day. Have an optometrist thoroughly check your eyes regularly to safeguard your vision. You'll be very glad you did.

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Computers and Vision Problems

Computers have made life easier for man but they have also bred a lot of unfounded fears.

One popular belief is that computer work can damage the eyes. It's easy to understand why some people think so. Millions of people sit for hours in front of computer monitors or video display terminals (VDTs), prompting the prophets of doom to point out the risk of eye injury and other health problems.

At first glance, the pessimists appear to be right as a study made by Dr. Arthur Frank of the Mt. Sinai School of Medicine shows. Frank's two-and-a-half-year study of computer users covered more than a thousand employees of the United Press International, the Associated Press, and newspapers in St. Louis, Memphis, Toronto, Vancouver, Honolulu and New York City.

Compared to non-users, Frank said computer users suffered more from blurred vision, eyestrain and other problems. Those who worked more often with VDTs were also more irritable, had trouble sleeping and felt overworked than other employees.

But the pessimists among us are in for a big surprise. Most of the above problems are not caused by the computer itself but by the way it is used in relation to the working environment. What's more, none of these pose any serious or long-term health effects.

"There is no scientific evidence that has linked VDT use with permanent eye damage. The problem is that VDT users tend to have uncorrected visual defects like farsightedness which they are unaware of. Under the strain of intensive VDT work, these defects can be aggravated. But many of these vision problems can be corrected by wearing eyeglasses or contact lenses," according to Martin Wong, a technical consultant for Distributed Processing Systems Inc.

Eyestrain can develop if the light in your room is too bright for the computer screen which is common in many offices. The glare that comes from bright light can strain the eye muscles, causing a host of symptoms that include blurred or double vision, eye irritation, fatigue or headaches.

To remedy this problem, first take a close look at your workplace. The American Optometric Association said the light should be roughly "equivalent to a level of 30 and 50-foot candles. Lighting should be directly over the computer and fluorescent light is preferred. To further reduce glare, work in a neutral or gray-colored room or use curtains or blinds to block excess light.

Next, examine your computer monitor. Make sure it isn't placed near a window or fluorescent fixtures where light can bounce off them. If your computer is old, change it. You're less likely to suffer from eyestrain with newer models. (Next: Do computers cause cancer?)

If you're bothered by eye bags, dark circles and wrinkles around the eyes, restore your youthful looks with Eyederma. For details, visit http://www.eyederma.com/.

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Computers and Vision Problems

Computers have made life easier for man but they have also bred a lot of unfounded fears.

One popular belief is that computer work can damage the eyes. It's easy to understand why some people think so. Millions of people sit for hours in front of computer monitors or video display terminals (VDTs), prompting the prophets of doom to point out the risk of eye injury and other health problems.

At first glance, the pessimists appear to be right as a study made by Dr. Arthur Frank of the Mt. Sinai School of Medicine shows. Frank's two-and-a-half-year study of computer users covered more than a thousand employees of the United Press International, the Associated Press, and newspapers in St. Louis, Memphis, Toronto, Vancouver, Honolulu and New York City.

Compared to non-users, Frank said computer users suffered more from blurred vision, eyestrain and other problems. Those who worked more often with VDTs were also more irritable, had trouble sleeping and felt overworked than other employees.

But the pessimists among us are in for a big surprise. Most of the above problems are not caused by the computer itself but by the way it is used in relation to the working environment. What's more, none of these pose any serious or long-term health effects.

"There is no scientific evidence that has linked VDT use with permanent eye damage. The problem is that VDT users tend to have uncorrected visual defects like farsightedness which they are unaware of. Under the strain of intensive VDT work, these defects can be aggravated. But many of these vision problems can be corrected by wearing eyeglasses or contact lenses," according to Martin Wong, a technical consultant for Distributed Processing Systems Inc.

Eyestrain can develop if the light in your room is too bright for the computer screen which is common in many offices. The glare that comes from bright light can strain the eye muscles, causing a host of symptoms that include blurred or double vision, eye irritation, fatigue or headaches.

To remedy this problem, first take a close look at your workplace. The American Optometric Association said the light should be roughly "equivalent to a level of 30 and 50-foot candles. Lighting should be directly over the computer and fluorescent light is preferred. To further reduce glare, work in a neutral or gray-colored room or use curtains or blinds to block excess light.

Next, examine your computer monitor. Make sure it isn't placed near a window or fluorescent fixtures where light can bounce off them. If your computer is old, change it. You're less likely to suffer from eyestrain with newer models. (Next: Do computers cause cancer?)

If you're bothered by eye bags, dark circles and wrinkles around the eyes, restore your youthful looks with Eyederma. For details, visit http://www.eyederma.com/.

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More about LASIK

A Brief Introduction to LASIK

With the advent of laser, LASIK procedures shot into prominence ever since the first LASIK procedure was performed in 1991 in the United States. Since then, there has been a boom in LASIK eye surgery centers started all over the United States. The number of LASIK vision correction procedures performed in the United States alone so far stands at more than three million. The growth in the number of LASIK eye centers was due to:

o Shorter recovery times

o Faster operation times

o Increased precision levels

Where to Find LASIK Clinics?

Now you may ask the question - where do I find a LASIK clinic? More importantly, how do I determine which is a good LASIK center? The Internet makes your job that much easier. You can log onto the Internet and put out a search for whatever aspect of LASIK you want information on. For basic information about the availability of LASIK centers in different parts of America, just type the location you are looking at and the word LASIK after or before it. This becomes the keyword based on which you search for the information you require.

To look for a LASIK clinic in New York, you would type the following in the Search field of your Internet search engine:

o lasik new york

o lasik nyc

To look for information regarding LASIK in New Jersey, you would type:

o lasik nj

o lasik New Jersey

Some other examples for location-oriented searches for LASIK-related information are:

o lasik dallas

o lasik san diego

o lasik colorado

o lasik denver

o lasik virginia

o lasik niagara

o lasik washington

o bellevue lasik

o lasik milwaukee

o lasik houston

o lasi sacramento

o lasik seattle

o lasik michigan

o lasik austin

o lasik texas

o lasik tampa

o lasik phoenix

o lasik kansas city

o lasik atlanta

o lasik san francisco

o lasik los angeles

o lasik cincinnati

o lasik boston

o manhattan lasik

o lasik washington dc

o lasik md

Finding the Right LASIK Center

With so many LASIK clinics around, how do you zero in on a good one? Each clinic's website claims it to be the best, providing cutting edge technologies, etc. So how do you know which of them to go to? Here you should keep one thing in mind - what is best according to them might not always be what is best for you. So a good idea is to go through these sites, do some research on the Internet, make comparative studies (like doing comparative shopping when buying health insurance online) and then take a call on which one suits your requirements best. That has to be the criteria that determines which is the best.

Another way to find out is if you know people who have been to these clinics, or from friends. You can always take an opinion from experienced people. Their opinion can go a long way in taking you to the clinic of your choice. You can also take your optometrist's advice and choose the one he thinks would be best for you.

How much does LASIK Cost?

When you do a comparative analysis of the prices of different LASIK procedures, as also the price of LASIK procedures in different clinics, you will notice that LASIK prices vary from one procedure to another. Some of the factors that influence LASIK pricing are:

o State of the patient's eyesight

o Location of the clinic

The primary reason for variation of the cost of LASIK procedures is the dependence of the procedure on the state of the patient's vision. For a patient with reasonably good vision, the LASIK procedure cost would be much lower than that for a patient with bad vision. This is because in such a case, the amount of correction or corneal readjustment would be much more.

On the Internet, there are sites that dedicate time and space to providing comparisons between the pricing of different LASIK procedures. Offline, the Review of Ophthalmology states that in 2003 the average LASIK surgery cost was $1,700, but in the Midwest it was lower than that, probably lesser by a couple of hundred dollars. Ever since, prices have been steadily rising and today the average cost of a LASIK procedure is anywhere between $1800 and $2000. This kind of figure has been steadily increasing, as pointed out by different publications and surveys online.

LASIK eye surgery cost also depends on the pricing opted for by different centers. Some centers may make use of upgraded technology, and hence may charge more than other centers that still use conventional LASIK procedures. The cost of LASIK surgery may seem a bit steep, but if you are serious about correcting your eye problems, LASIK is a very viable procedure, more so because of the number of procedural options it provides you with.

LASIK Centers

There are quite a few LASIK centers across the length and breadth of the United States. Some of these are LASIK chains, and are very well-known, have more publicity that keeps them visible, and provide excellent facilities. Some of these LASIK chains are:

o LasikPlus

o The LASIK Vision Institute

o TLC

o Laser Vision Centers

o LCA Vision

o Lasik Center

o Icon LASIK

o The LASIK Eye Institute

There are many more such national chains of LASIK clinics. To find them, you can again put out a search on the Internet. Most of these have their own websites and provide detailed information about their services, their skill sets, equipment used, fees, and any other information relevant to their business. Besides these chains, there are also individual LASIK doctors in various clinics with high levels of expertise in performing LASIKS procedures. A LASIK doctor is much sought after these days, and a good LASIK doctor can be easily found in any of these facilities.

More than that, there are also sites that give you a rating for the different clinics, based on their equipment, cost, service and a host of other factors. So all you have to do is log on, compare what is on offer, check the ratings, and then decide which clinic you want to visit. Remember that the ratings are generic. The top-rated clinic may not be the one that will give you what you are looking for!

Resources

o http://www.aboutlasikeyesurgery.com/lasik-cost.html

o http://72.14.203.104/search?q=cache:8A4smF2Z0NMJ:icondenver.com/+%22icon+lasik%22&hl=en&gl=in&ct=clnk&cd=1

o http://www.alasiksurgeonnearyou.com/lasik/prices.html

o http://www.allaboutvision.com

o http://www.usaeyes.org

o http://www.lasikvisioninstitute.com

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Medical Practice Marketing - All Doctors Need PR

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. But patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.

That's why doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.

Of course, sick people want to be treated with the very latest drug, equipment or method. They just don't want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.

No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.

It has been my experience that a well-thought out and executed public relations/marketing plan will overcome reluctance by patients to embrace medical innovations. In my practice that certainly has been the case.

While working with prominent doctors over the past several years, I have developed successful marketing campaigns for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX. Among the most successful methods is to arrange for radio, television and sports personalities to have the surgery or treatment free and then give testimonials on how great this new surgery or treatment has been for them. I've also arranged for endorsements by popular sports, TV and radio celebrities to help convince customers that it is safe and desirable to use the elective medical procedure.

One of my earliest medical clients, who serves as an insightful test case for the theme of this article, is the Windsor Laser Eye Institute (WLEI) founded by Dr. Fouad Tayfour who today is a household name in the Detroit-Windsor market.

But when the WLEI became my client Dr. Tayfour was not a household name in Southeast Michigan. The FDA had not yet approved laser eye surgery and so it was only available in Canada. Dr. Tayfour, a pioneer in Canada and the U.S., opened a clinic in Windsor across the river from Detroit. Thus, because of Windsor's close proximity to Detroit, Dr. Tayfour wanted to reach out to the Greater Detroit metropolitan area.

While there was interest in laser vision as a substitute for prescription glasses or contact lenses, initially there was not a flood of traffic over the Ambassador Bridge to the clinic. People are very sensitive about their eyes and very hesitant about being among the first to embrace this revolutionary approach. What about side effects or complications down the road? How uncomfortable is the procedure? How long will the correction last? Will it damage my eyes? And added to these concerns was the fact that the procedure did not have FDA approval and was not covered by health insurance.

One of the first steps was to prepare a set of documents for a press kit to explain what the laser procedure involved, what the benefits were, and facts to overcome concerns about side-effects, pain, discomfort, etc. The press kits were distributed to television, radio and newspaper reporters, and to sports figures, talk show hosts, and other celebrities in the Detroit market. News reports were filed and radio celebrities began talking about this new procedure across the river. Dr. Tayfour then performed the procedure free of charge to sports figures, celebrities, and media personalities who then spread the word further. These well-known and respected celebrities also issued endorsements for laser vision. As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

We created a buzz campaign and soon everyone was talking about laser vision and how wonderful it was. The trips became so frequent from Detroit to Windsor that when the immigration officials in the booth asked, "Why are you coming to Canada" and heard "to get laser eye surgery" they just waved them on by Dr. Tayfour then launched an intense television advertising campaign that cemented his status as a household word in the region. But the groundwork to that happening was a targeted media campaign and selected endorsements.

This was not just a classic textbook approach to media promotion and niche marketing where you tear out a page and cover the bulleted points. The media coverage particularly was successful because I have invested the hard time needed cultivating media contacts and establishing their trust. Now when they get a pitch from me, the editor/reporter trusts me and knows the facts presented will be accurate. If you don't establish the relationship and trust first, your carefully planned press kit when landing on the editor's desk will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it's about relationships and trust.

As part of cultivating media relations I regularly attend major media events in New York City where I have face-to-face meetings with journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs. I have successfully pitched such media outlets as 20/20, Prime Time, CNN, People, Good Morning America, Newsweek, Time Magazine, Dateline NBC, The View, Oprah's O magazine, Cosmopolitan, Fox News, Good Housekeeping, Newsweek to name a few.

The same things that worked for Dr. Tayfour also worked for:

 The TLC Laser Eye Centers of Michigan to arrange FOX and ABC TV coverage promote their new Custom LASIK procedure,

 Dr. Joseph Berenhotz, Director of the Laser Vaginal Rejuvenation Institute of Michigan promoting a new vaginal laser treatment covered by the Detroit Free Press, NBC and ABC TV in Detroit, and an Indianapolis TV station

 To promote Plastic Surgeon Dr. Gregory Roche of Bloomfield, Michigan, when he launched BOTOX in Michigan

 Media coverage and advertising for Dr. Fiander of the Farmington Laser Eye Clinic

 For laser plastic surgeon Dr. Lawrence Castleman I placed dozens of articles, and arranged TV and radio news coverage, and gained newspaper coverage for everything from Ultrasonic Liposuction to BOTOX for sweating, and hair transplants

 Targeted marketing for Cosmetic Surgeon Dr. Michael Gray when he launched an endoscopic breast augmentation program in Michigan

 And placed print articles and arranged TV news coverage on dental implants and a tooth friendly Easter Basket for Dr. Timothy Kosinski, DDS

(By the way, I never represented two LASIK surgeons or two plastic surgeons at the same time. My company and personal code of ethics does not allow representing clients who are in competition).

In addition to PR and marketing campaigns aimed at television, radio, newspapers, professional and trade publications internet marketing is very effectivce. One of the first things I check when meeting with new clients is whether they have a web site and how good it is at marketing their product, service or message. Nine times out of ten one of the first things we schedule is a redesign and revamping of the content to make the web site the viable marketing tool it should be.

With that done, I then strategically place electronic press releases and EzineArticles on the Internet and employ sound, state-of-the-art search engine techniques and drive traffic to the client's web site. The increased traffic to the newly rejuvenated web site will subsequently result in phone calls or email inquiries to the client's medical practice that then drives new traffic to the medical clinic.

Another technique that is key to promoting professionals in the medical fields is to establish the client as an expert in his/her field of specialty. The executive biography included in the press kit is geared toward promoting the client's expertise. I also make sure that the client is listed as an expert in a valuable online expert service. Editors consult this service when looking for experts on developing stories. To gain an interview in a news story as an expert in the field is worth a pot of gold and that makes subscribers to this service, such as my firm, a valuable ally to the media by providing just what they need... an expert.

A major strategy in establishing a medical professional as an expert is to schedule interviews on television, radio, and radio talk shows. To do this the client must be equipped to deal with the media, and most clients are not skilled in being interviewed. Therefore, while the client's web site is being boosted, and the press kit is being developed, I sign the client up with a well-respected media coach.

Media training will give doctors, dentists and surgeons the skills to learn how to use the media, not just to convey their message but to compel people to try the medical procedure or treatment plan. As a marketing expert, I can pitch a doctor's story and line up a TV or Radio interview but the author won't be able to amaze listeners and capitalize on the interview without being trained by a media coach

Before investing in a PR firm it is prudent to find a PR professional who knows his or her way around the newsroom and has body of work with successful medical placements in all forms of media. When shopping for a PR firm consider the following:

o Does the firm have a track record of medical and health placements?

o Does the firm have extensive media contacts and an ongoing relationships?

o Does the firm have a good reputation with journalists?

o Are the sample press kits from other medical clients professionally written?

At the end of the day, sign up with someone who can demonstrate the results you want. My clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World to name a few.

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Medical Practice Marketing - All Doctors Need PR

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. But patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.

That's why doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.

Of course, sick people want to be treated with the very latest drug, equipment or method. They just don't want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.

No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.

It has been my experience that a well-thought out and executed public relations/marketing plan will overcome reluctance by patients to embrace medical innovations. In my practice that certainly has been the case.

While working with prominent doctors over the past several years, I have developed successful marketing campaigns for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX. Among the most successful methods is to arrange for radio, television and sports personalities to have the surgery or treatment free and then give testimonials on how great this new surgery or treatment has been for them. I've also arranged for endorsements by popular sports, TV and radio celebrities to help convince customers that it is safe and desirable to use the elective medical procedure.

One of my earliest medical clients, who serves as an insightful test case for the theme of this article, is the Windsor Laser Eye Institute (WLEI) founded by Dr. Fouad Tayfour who today is a household name in the Detroit-Windsor market.

But when the WLEI became my client Dr. Tayfour was not a household name in Southeast Michigan. The FDA had not yet approved laser eye surgery and so it was only available in Canada. Dr. Tayfour, a pioneer in Canada and the U.S., opened a clinic in Windsor across the river from Detroit. Thus, because of Windsor's close proximity to Detroit, Dr. Tayfour wanted to reach out to the Greater Detroit metropolitan area.

While there was interest in laser vision as a substitute for prescription glasses or contact lenses, initially there was not a flood of traffic over the Ambassador Bridge to the clinic. People are very sensitive about their eyes and very hesitant about being among the first to embrace this revolutionary approach. What about side effects or complications down the road? How uncomfortable is the procedure? How long will the correction last? Will it damage my eyes? And added to these concerns was the fact that the procedure did not have FDA approval and was not covered by health insurance.

One of the first steps was to prepare a set of documents for a press kit to explain what the laser procedure involved, what the benefits were, and facts to overcome concerns about side-effects, pain, discomfort, etc. The press kits were distributed to television, radio and newspaper reporters, and to sports figures, talk show hosts, and other celebrities in the Detroit market. News reports were filed and radio celebrities began talking about this new procedure across the river. Dr. Tayfour then performed the procedure free of charge to sports figures, celebrities, and media personalities who then spread the word further. These well-known and respected celebrities also issued endorsements for laser vision. As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

We created a buzz campaign and soon everyone was talking about laser vision and how wonderful it was. The trips became so frequent from Detroit to Windsor that when the immigration officials in the booth asked, "Why are you coming to Canada" and heard "to get laser eye surgery" they just waved them on by Dr. Tayfour then launched an intense television advertising campaign that cemented his status as a household word in the region. But the groundwork to that happening was a targeted media campaign and selected endorsements.

This was not just a classic textbook approach to media promotion and niche marketing where you tear out a page and cover the bulleted points. The media coverage particularly was successful because I have invested the hard time needed cultivating media contacts and establishing their trust. Now when they get a pitch from me, the editor/reporter trusts me and knows the facts presented will be accurate. If you don't establish the relationship and trust first, your carefully planned press kit when landing on the editor's desk will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it's about relationships and trust.

As part of cultivating media relations I regularly attend major media events in New York City where I have face-to-face meetings with journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs. I have successfully pitched such media outlets as 20/20, Prime Time, CNN, People, Good Morning America, Newsweek, Time Magazine, Dateline NBC, The View, Oprah's O magazine, Cosmopolitan, Fox News, Good Housekeeping, Newsweek to name a few.

The same things that worked for Dr. Tayfour also worked for:

 The TLC Laser Eye Centers of Michigan to arrange FOX and ABC TV coverage promote their new Custom LASIK procedure,

 Dr. Joseph Berenhotz, Director of the Laser Vaginal Rejuvenation Institute of Michigan promoting a new vaginal laser treatment covered by the Detroit Free Press, NBC and ABC TV in Detroit, and an Indianapolis TV station

 To promote Plastic Surgeon Dr. Gregory Roche of Bloomfield, Michigan, when he launched BOTOX in Michigan

 Media coverage and advertising for Dr. Fiander of the Farmington Laser Eye Clinic

 For laser plastic surgeon Dr. Lawrence Castleman I placed dozens of articles, and arranged TV and radio news coverage, and gained newspaper coverage for everything from Ultrasonic Liposuction to BOTOX for sweating, and hair transplants

 Targeted marketing for Cosmetic Surgeon Dr. Michael Gray when he launched an endoscopic breast augmentation program in Michigan

 And placed print articles and arranged TV news coverage on dental implants and a tooth friendly Easter Basket for Dr. Timothy Kosinski, DDS

(By the way, I never represented two LASIK surgeons or two plastic surgeons at the same time. My company and personal code of ethics does not allow representing clients who are in competition).

In addition to PR and marketing campaigns aimed at television, radio, newspapers, professional and trade publications internet marketing is very effectivce. One of the first things I check when meeting with new clients is whether they have a web site and how good it is at marketing their product, service or message. Nine times out of ten one of the first things we schedule is a redesign and revamping of the content to make the web site the viable marketing tool it should be.

With that done, I then strategically place electronic press releases and EzineArticles on the Internet and employ sound, state-of-the-art search engine techniques and drive traffic to the client's web site. The increased traffic to the newly rejuvenated web site will subsequently result in phone calls or email inquiries to the client's medical practice that then drives new traffic to the medical clinic.

Another technique that is key to promoting professionals in the medical fields is to establish the client as an expert in his/her field of specialty. The executive biography included in the press kit is geared toward promoting the client's expertise. I also make sure that the client is listed as an expert in a valuable online expert service. Editors consult this service when looking for experts on developing stories. To gain an interview in a news story as an expert in the field is worth a pot of gold and that makes subscribers to this service, such as my firm, a valuable ally to the media by providing just what they need... an expert.

A major strategy in establishing a medical professional as an expert is to schedule interviews on television, radio, and radio talk shows. To do this the client must be equipped to deal with the media, and most clients are not skilled in being interviewed. Therefore, while the client's web site is being boosted, and the press kit is being developed, I sign the client up with a well-respected media coach.

Media training will give doctors, dentists and surgeons the skills to learn how to use the media, not just to convey their message but to compel people to try the medical procedure or treatment plan. As a marketing expert, I can pitch a doctor's story and line up a TV or Radio interview but the author won't be able to amaze listeners and capitalize on the interview without being trained by a media coach

Before investing in a PR firm it is prudent to find a PR professional who knows his or her way around the newsroom and has body of work with successful medical placements in all forms of media. When shopping for a PR firm consider the following:

o Does the firm have a track record of medical and health placements?

o Does the firm have extensive media contacts and an ongoing relationships?

o Does the firm have a good reputation with journalists?

o Are the sample press kits from other medical clients professionally written?

At the end of the day, sign up with someone who can demonstrate the results you want. My clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World to name a few.

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How to Get Rid of Eyeglasses and Contact Lenses

Did you know that the eyeglasses or contact lenses are in fact our enemy? This might sound a little bit like fantasy at the first sight, but there is a lot of proof.

The truth is out there

When people suffer from some refractive error, their eyes are unable to focus objects at various distances. Therefore, eyes are trying through different mechanisms to fight back refractive errors and restore vision. When people wear eye glasses or contact lenses, eyes don't have to get used to imperfection, because they are already seeing clearly and this is the reason why eye glasses and contact lenses do very little to improve vision and stop further progression of refractive disorder.

Who is Bates?

William Horatio Bates (born in 1860 in New Jersey) was a well known ophthalmologist of the early twentieth century. The "Bates Method" involves the use of therapeutic eye exercises in order to correct vision problems, thus excluding the need for glasses or contact lenses. Patients practice eye exercises aimed at strengthening and training their eye muscles in an effort to overcome such problems as nearsightedness, farsightedness, astigmatism, or "lazy eye". In 1885, he received his medical degree and began practicing in New York City. He discovered that myopia, for example, which is caused by a refractive error, could become better or worse for no apparent reason.

Traditional ophthalmologists believed that the lens was responsible for the eye's focus. Bates believed that eye strain caused vision to deteriorate, and his treatment was simple: like any other muscles, the eye muscles need time for rest and train in order to achieve optimal performance. The set of exercises developed by Bates are fully related in this article.

Palming is done in order to calm the visual system. Patients close their eyes and cover them with the palms. The hands should be cupped so that no pressure is put on the eyeballs. The warmth of a person's hands, combined with blocking out all light, will relax a pair of tense eyeballs. Sitting at a table is a good palming position. While palming, patients should imagine a relaxing scene, such as a sunrise or ocean. We suggest palming in 5-10-minute sessions, at least once a day. From our own experience, we can recommend palming when eyes become tired, especially for those who spend most of the time in front of the computer.

By swinging, you must train your eyes not to stare. The rigidity of staring is bad for the eyes. One should focus on a fixed object then swing the head or the entire body from side to side while keeping the object in view by moving the head instead of the eyes.

Sunning is for reducing light sensitivity. The sun has a therapeutic effect, so patients are asked to close their eyes and face the sun. Practice sunning techniques at sunrise and sunset for short periods of time.

Centralization involves training the eyes to focus on a single point, rather than an entire picture. Bates believed that looking at an entire picture created strain, causing bad eyesight. The eye has a point in the middle of the vision field where vision is sharpest. It is aimed at training people to look only at that point. This is not a special exercise, but rather something patients should do all day long.

Color Days practice involves looking all day for a specific color. When looking at a color, patients are asked to focus on the color, not the form. Colors change every day.

An advantage of the Bates method is that the treatment is relaxing. If patients stick to the routine and eye improvement is gained, they may benefit by being able to discard their corrective lenses, escaping a lifetime of costs for glasses, lenses, and contact solutions. The treatment is also much less invasive than refractive surgery, which is costly and has risks, just like any other operation.

The exercises themselves are simple. Even so, Bates insisted that it takes discipline and attention to detail in order to achieve improvement.

The Bates method received acclaim several years after Bates's death (1931), when author Aldous Huxley boasted that after two months on the Bates program, he went from being almost blind to being able to read without wearing glasses.

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How to Get Rid of Eyeglasses and Contact Lenses

Did you know that the eyeglasses or contact lenses are in fact our enemy? This might sound a little bit like fantasy at the first sight, but there is a lot of proof.

The truth is out there

When people suffer from some refractive error, their eyes are unable to focus objects at various distances. Therefore, eyes are trying through different mechanisms to fight back refractive errors and restore vision. When people wear eye glasses or contact lenses, eyes don't have to get used to imperfection, because they are already seeing clearly and this is the reason why eye glasses and contact lenses do very little to improve vision and stop further progression of refractive disorder.

Who is Bates?

William Horatio Bates (born in 1860 in New Jersey) was a well known ophthalmologist of the early twentieth century. The "Bates Method" involves the use of therapeutic eye exercises in order to correct vision problems, thus excluding the need for glasses or contact lenses. Patients practice eye exercises aimed at strengthening and training their eye muscles in an effort to overcome such problems as nearsightedness, farsightedness, astigmatism, or "lazy eye". In 1885, he received his medical degree and began practicing in New York City. He discovered that myopia, for example, which is caused by a refractive error, could become better or worse for no apparent reason.

Traditional ophthalmologists believed that the lens was responsible for the eye's focus. Bates believed that eye strain caused vision to deteriorate, and his treatment was simple: like any other muscles, the eye muscles need time for rest and train in order to achieve optimal performance. The set of exercises developed by Bates are fully related in this article.

Palming is done in order to calm the visual system. Patients close their eyes and cover them with the palms. The hands should be cupped so that no pressure is put on the eyeballs. The warmth of a person's hands, combined with blocking out all light, will relax a pair of tense eyeballs. Sitting at a table is a good palming position. While palming, patients should imagine a relaxing scene, such as a sunrise or ocean. We suggest palming in 5-10-minute sessions, at least once a day. From our own experience, we can recommend palming when eyes become tired, especially for those who spend most of the time in front of the computer.

By swinging, you must train your eyes not to stare. The rigidity of staring is bad for the eyes. One should focus on a fixed object then swing the head or the entire body from side to side while keeping the object in view by moving the head instead of the eyes.

Sunning is for reducing light sensitivity. The sun has a therapeutic effect, so patients are asked to close their eyes and face the sun. Practice sunning techniques at sunrise and sunset for short periods of time.

Centralization involves training the eyes to focus on a single point, rather than an entire picture. Bates believed that looking at an entire picture created strain, causing bad eyesight. The eye has a point in the middle of the vision field where vision is sharpest. It is aimed at training people to look only at that point. This is not a special exercise, but rather something patients should do all day long.

Color Days practice involves looking all day for a specific color. When looking at a color, patients are asked to focus on the color, not the form. Colors change every day.

An advantage of the Bates method is that the treatment is relaxing. If patients stick to the routine and eye improvement is gained, they may benefit by being able to discard their corrective lenses, escaping a lifetime of costs for glasses, lenses, and contact solutions. The treatment is also much less invasive than refractive surgery, which is costly and has risks, just like any other operation.

The exercises themselves are simple. Even so, Bates insisted that it takes discipline and attention to detail in order to achieve improvement.

The Bates method received acclaim several years after Bates's death (1931), when author Aldous Huxley boasted that after two months on the Bates program, he went from being almost blind to being able to read without wearing glasses.

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Eye Lid Surgery and Vitreo-Retinal Surgery

Vitreo-retinal surgery includes many procedures like vitrectomy, partial lamellar Sclerovectomy, pan retinal photocoagulation, radial optic neurotomy, posterior sclerotomy. Virectomy is part of surgery which is used to remove all vitreous humour from the eye. Anterior Virectomy is used to remove small portions of viterous present in front structures of eye. Viterous is present intangled in an intraocular lens. In the deepest part of eye Group of operations can be performed by Para plan vitrectomy. Para plans vitrectomy is successful with development of techniques and instruments with which eyelid surgeon can remove clouding from an eye and remove peel scar Tissue off light sensitive lining of eye. This lining is removed retina- membranectomy to provide space for materials injected in the eye. The additional surgical steps are included in this surgery.

Membranectomy, silicone oil exchange, scleral buckling, photocoagulation, lenesctomy and fluid gas exchange. There are numerous conditions which can be corrected by eye lid surgeons. Para plans vitrectomy is way by which vitreous opacities can be removed and membranes through Par plana incision. Intraocular pressures are frequently combined for treatment of giant retinal tears, posterior vitreous detachments, tractional retinal detachments. In diabetic retinopathy a type of photocoagulation therapy is done with pan retinal photocoagulation.

There is obsolete procedure involved in cauterization of retina with this very hot pointed Instruments. Eyelid surgeons are surgeons in New York. A scleral buckle is type of repair of retinal detachment and it includes buckle of sclera inward and lead to sewing of piece of preserved sclera or silicone rubber to its surface. It is done with use of encircling band which is thin silicone band sewn around the circumference of the sclera. The buckles are placed under a band and create a dimple on the eye wall.

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Omega-3 Supplement Alleviates Dry Eye Symptoms

Maintain your tear quality by making lifestyle and nutritional adjustments, such as avoiding excessive exposure to cigarette smoke and consuming large quantities of caffeine or alcohol. Avoiding triggers will ease your Dry Eye discomfort while improving your productivity.

According to Robert Latkany, M.D., "There is a direct link between increased Omega-3 Fatty Acid consumption and a lower incidence of Dry Eye-the latest research is hard to ignore."

Omega-3s are essential Fatty Acids. "Essential" means that, because the body cannot produce them, their inclusion in the diet is vital for good health. The two best sources of Omega-3 Fatty Acids are dark, oily, cold-water fish, and Flaxseed. They deliver a multitude of health benefits, yet, as a population, Americans are Omega-3 deficient. An estimated 83% of Americans do not receive enough Omega-3s in their diet. North Americans have among the lowest dietary intake of Omega-3s in the world.

Benefits of Omega-3 Fatty Acids include management of the following Diseases:

Dry Eye
Allergies and Asthma
Multiple Sclerosis
Cancer (Breast Cancer, Colon Cancer and Prostate Cancer)
Tumor Growth Inhibition
Crohn's and Inflammatory Bowel Disease
Diet, Weight Control, and Obesity
Adult and Child Attention Deficit Disorder
Cholesterol Reduction
Bipolar Disorder
Arteriosclerotic Diseases

Dry-Vites contain Salmon Oil and Flaxseed Oil; these oils decrease inflammation, stimulate tear production and provide a higher quality tear film by improving the oil layer of the tear film. Dry-Vites provide the Dry Eye Relief you have been searching for. After taking Dry-Vites for 4 - 8 weeks, you will notice less morning eye discomfort and relief that lasts all day long.

A study by the Women's Health Study at Harvard, which included over 30,000 women showed a high intake of Omega-3 Fatty Acids, decreased their risk of developing Dry Eye.

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Omega-3 Supplement Alleviates Dry Eye Symptoms

Maintain your tear quality by making lifestyle and nutritional adjustments, such as avoiding excessive exposure to cigarette smoke and consuming large quantities of caffeine or alcohol. Avoiding triggers will ease your Dry Eye discomfort while improving your productivity.

According to Robert Latkany, M.D., "There is a direct link between increased Omega-3 Fatty Acid consumption and a lower incidence of Dry Eye-the latest research is hard to ignore."

Omega-3s are essential Fatty Acids. "Essential" means that, because the body cannot produce them, their inclusion in the diet is vital for good health. The two best sources of Omega-3 Fatty Acids are dark, oily, cold-water fish, and Flaxseed. They deliver a multitude of health benefits, yet, as a population, Americans are Omega-3 deficient. An estimated 83% of Americans do not receive enough Omega-3s in their diet. North Americans have among the lowest dietary intake of Omega-3s in the world.

Benefits of Omega-3 Fatty Acids include management of the following Diseases:

Dry Eye
Allergies and Asthma
Multiple Sclerosis
Cancer (Breast Cancer, Colon Cancer and Prostate Cancer)
Tumor Growth Inhibition
Crohn's and Inflammatory Bowel Disease
Diet, Weight Control, and Obesity
Adult and Child Attention Deficit Disorder
Cholesterol Reduction
Bipolar Disorder
Arteriosclerotic Diseases

Dry-Vites contain Salmon Oil and Flaxseed Oil; these oils decrease inflammation, stimulate tear production and provide a higher quality tear film by improving the oil layer of the tear film. Dry-Vites provide the Dry Eye Relief you have been searching for. After taking Dry-Vites for 4 - 8 weeks, you will notice less morning eye discomfort and relief that lasts all day long.

A study by the Women's Health Study at Harvard, which included over 30,000 women showed a high intake of Omega-3 Fatty Acids, decreased their risk of developing Dry Eye.

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LASIK Cost Versus LASIK Safety

You'll find that New York City is one of the leading cities for LASIK surgery, not just in the U.S., but in the whole world. I guess this isn't surprising considering that New York is also tops in so many other areas of medicine. LASIK New York doctors are equipped with the best equipment and technology available as well as having the best training for LASIK there is. With all of these things, finding a good LASIK surgeon in NYC isn't hard at all.

There are several ways to go about finding a good LASIK doctor in New York. Speaking with family and friends or your family physician is one way that many people take to locate a good LASIK doc. While they very likely won't pay for your LASIK procedure, your insurance provider should have a list of covered physicians and this is a good place to begin a search for a LASIK clinic. Finally, New York City is home to some of the top medical facilities and research hospitals in the world and these are always a good place to start a search for a qualified doctor whether for LASIK surgery or any other medical procedure.

You can also do a search online to find LASIK surgeons and LASIK centers in your area. Internet resources can be a very good way to do your research and quickly locate a doctor near you with good qualifications. Some sites will even let you search by city, state, country and specialty which makes it even easier to narrow down your list of potential LASIK doctors. Don't just go with the first doctor in a search result though, investigate several and compare before making your decision.

There are several things you'll want to consider before making your final choice of a LASIK surgeon. These include the cost of the LASIK procedure, the qualifications and experience of the doctor as well as the vision problem you want to have corrected. Some people have made the mistake of choosing only based on price and have lived to regret it, so please don't be one of these people. While the cost of the LASIK surgery is important, the qualifications and experience of the doctor are much more important as they will determine the safety and effectiveness of your LASIK vision correction.

Going with a cheaper LASIK price will almost always involve a trade-off between the cost of LASIK surgery and the safety of LASIK surgery. Always go with safety first, especially where your health is concerned. LASIK has become quite safe and also affordable so there's no reason to take chances to save a few hundred dollars as this is unnecessary. Living in New York gives you the advantage of having access to some of the top LASIK centers and surgeons in the world so take advantage of it. Now is a perfect time for you to investigate LASIK New York and rid yourself of glasses for the rest of your life.

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Lasik In New York

New York City is the one of the best places to be if you want to have Lasik surgery. There are a variety of laser vision correction surgeries from which to choose from in New York, including LASIK, LTK and PRK. These safe and effective procedures can reduce or eliminate your dependency on glasses and contact lenses.

Through the precise accuracy of laser light, the cornea is gently reshaped to correct nearsightedness, farsightedness and astigmatism. These medical procedures are all done on an outpatient basis that uses a cool beam of light to gently reshape the surface of the eye's cornea and this help improve your vision. These procedures are designed to be a one time treatment to help normalize your vision, while also reducing or eliminating your dependence on glasses and contact lenses.

Laser vision correction is approved by the FDA as a safe, proven and effective procedure for myopia (nearsightedness), hyperopia (farsightedness), and astigmatism. The treatments are painless because of the drops put into the eyes. Some patients may experience discomfort for one to three days after treatment, often described as the feeling of sand or soot in the eye. This passes quickly and your doctor can prescribe medication to alleviate any discomfort during your recovery.

When having lasik in New York, a cool beam of laser light is used to gently reshape the cornea. Lasik is generally the procedure of choice because it is performed under a protective layer of corneal tissue. There is less surface area to heal and there is minimal or no discomfort. The whole procedure is over in a matter of minutes, and corrects several difference eye conditions.

To improve your vision, a cool beam of light gently reshapes the surface of the cornea to make it more like a normal eye, allowing light to come into focus on the wall of the retina and thus improving your eyesight.

There are many Lasik New York specialists studying the use of lasers to reshape the cornea for the purpose of decreasing or eliminating dependency on glasses and contact lenses. In its infancy, this surgery involved the application of incisions to reshape the cornea, but today, thanks to their work, the laser has become the most efficient and least invasive means of performing this type of surgery.

If you think you want to have lasik performed on your eyes in New York, you should check into the procedure. It is not for everyone and there are risks involved. You might want to read books, magazine articles, and newspapers to see what is happening in this field. Medical procedures are constantly changing and being improved. Maybe you were not a good candidate back in the mid-1990's when you first thought about having this done. But, with the advancements in technology, you may now be a good candidate.

Your Lasik New York eye surgeons and their staff can provide you with details and answer your many questions. Do not hesitate to talk to them as they are the best sources of information. Now, relax, have your surgery and start seeing better in a few days.

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Eye Lid Surgery and Vitreo-Retinal Surgery

Vitreo-retinal surgery includes many procedures like vitrectomy, partial lamellar Sclerovectomy, pan retinal photocoagulation, radial optic neurotomy, posterior sclerotomy. Virectomy is part of surgery which is used to remove all vitreous humour from the eye. Anterior Virectomy is used to remove small portions of viterous present in front structures of eye. Viterous is present intangled in an intraocular lens. In the deepest part of eye Group of operations can be performed by Para plan vitrectomy. Para plans vitrectomy is successful with development of techniques and instruments with which eyelid surgeon can remove clouding from an eye and remove peel scar Tissue off light sensitive lining of eye. This lining is removed retina- membranectomy to provide space for materials injected in the eye. The additional surgical steps are included in this surgery.

Membranectomy, silicone oil exchange, scleral buckling, photocoagulation, lenesctomy and fluid gas exchange. There are numerous conditions which can be corrected by eye lid surgeons. Para plans vitrectomy is way by which vitreous opacities can be removed and membranes through Par plana incision. Intraocular pressures are frequently combined for treatment of giant retinal tears, posterior vitreous detachments, tractional retinal detachments. In diabetic retinopathy a type of photocoagulation therapy is done with pan retinal photocoagulation.

There is obsolete procedure involved in cauterization of retina with this very hot pointed Instruments. Eyelid surgeons are surgeons in New York. A scleral buckle is type of repair of retinal detachment and it includes buckle of sclera inward and lead to sewing of piece of preserved sclera or silicone rubber to its surface. It is done with use of encircling band which is thin silicone band sewn around the circumference of the sclera. The buckles are placed under a band and create a dimple on the eye wall.

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More about LASIK

A Brief Introduction to LASIK

With the advent of laser, LASIK procedures shot into prominence ever since the first LASIK procedure was performed in 1991 in the United States. Since then, there has been a boom in LASIK eye surgery centers started all over the United States. The number of LASIK vision correction procedures performed in the United States alone so far stands at more than three million. The growth in the number of LASIK eye centers was due to:

o Shorter recovery times

o Faster operation times

o Increased precision levels

Where to Find LASIK Clinics?

Now you may ask the question - where do I find a LASIK clinic? More importantly, how do I determine which is a good LASIK center? The Internet makes your job that much easier. You can log onto the Internet and put out a search for whatever aspect of LASIK you want information on. For basic information about the availability of LASIK centers in different parts of America, just type the location you are looking at and the word LASIK after or before it. This becomes the keyword based on which you search for the information you require.

To look for a LASIK clinic in New York, you would type the following in the Search field of your Internet search engine:

o lasik new york

o lasik nyc

To look for information regarding LASIK in New Jersey, you would type:

o lasik nj

o lasik New Jersey

Some other examples for location-oriented searches for LASIK-related information are:

o lasik dallas

o lasik san diego

o lasik colorado

o lasik denver

o lasik virginia

o lasik niagara

o lasik washington

o bellevue lasik

o lasik milwaukee

o lasik houston

o lasi sacramento

o lasik seattle

o lasik michigan

o lasik austin

o lasik texas

o lasik tampa

o lasik phoenix

o lasik kansas city

o lasik atlanta

o lasik san francisco

o lasik los angeles

o lasik cincinnati

o lasik boston

o manhattan lasik

o lasik washington dc

o lasik md

Finding the Right LASIK Center

With so many LASIK clinics around, how do you zero in on a good one? Each clinic's website claims it to be the best, providing cutting edge technologies, etc. So how do you know which of them to go to? Here you should keep one thing in mind - what is best according to them might not always be what is best for you. So a good idea is to go through these sites, do some research on the Internet, make comparative studies (like doing comparative shopping when buying health insurance online) and then take a call on which one suits your requirements best. That has to be the criteria that determines which is the best.

Another way to find out is if you know people who have been to these clinics, or from friends. You can always take an opinion from experienced people. Their opinion can go a long way in taking you to the clinic of your choice. You can also take your optometrist's advice and choose the one he thinks would be best for you.

How much does LASIK Cost?

When you do a comparative analysis of the prices of different LASIK procedures, as also the price of LASIK procedures in different clinics, you will notice that LASIK prices vary from one procedure to another. Some of the factors that influence LASIK pricing are:

o State of the patient's eyesight

o Location of the clinic

The primary reason for variation of the cost of LASIK procedures is the dependence of the procedure on the state of the patient's vision. For a patient with reasonably good vision, the LASIK procedure cost would be much lower than that for a patient with bad vision. This is because in such a case, the amount of correction or corneal readjustment would be much more.

On the Internet, there are sites that dedicate time and space to providing comparisons between the pricing of different LASIK procedures. Offline, the Review of Ophthalmology states that in 2003 the average LASIK surgery cost was $1,700, but in the Midwest it was lower than that, probably lesser by a couple of hundred dollars. Ever since, prices have been steadily rising and today the average cost of a LASIK procedure is anywhere between $1800 and $2000. This kind of figure has been steadily increasing, as pointed out by different publications and surveys online.

LASIK eye surgery cost also depends on the pricing opted for by different centers. Some centers may make use of upgraded technology, and hence may charge more than other centers that still use conventional LASIK procedures. The cost of LASIK surgery may seem a bit steep, but if you are serious about correcting your eye problems, LASIK is a very viable procedure, more so because of the number of procedural options it provides you with.

LASIK Centers

There are quite a few LASIK centers across the length and breadth of the United States. Some of these are LASIK chains, and are very well-known, have more publicity that keeps them visible, and provide excellent facilities. Some of these LASIK chains are:

o LasikPlus

o The LASIK Vision Institute

o TLC

o Laser Vision Centers

o LCA Vision

o Lasik Center

o Icon LASIK

o The LASIK Eye Institute

There are many more such national chains of LASIK clinics. To find them, you can again put out a search on the Internet. Most of these have their own websites and provide detailed information about their services, their skill sets, equipment used, fees, and any other information relevant to their business. Besides these chains, there are also individual LASIK doctors in various clinics with high levels of expertise in performing LASIKS procedures. A LASIK doctor is much sought after these days, and a good LASIK doctor can be easily found in any of these facilities.

More than that, there are also sites that give you a rating for the different clinics, based on their equipment, cost, service and a host of other factors. So all you have to do is log on, compare what is on offer, check the ratings, and then decide which clinic you want to visit. Remember that the ratings are generic. The top-rated clinic may not be the one that will give you what you are looking for!

Resources

o http://www.aboutlasikeyesurgery.com/lasik-cost.html

o http://72.14.203.104/search?q=cache:8A4smF2Z0NMJ:icondenver.com/+%22icon+lasik%22&hl=en&gl=in&ct=clnk&cd=1

o http://www.alasiksurgeonnearyou.com/lasik/prices.html

o http://www.allaboutvision.com

o http://www.usaeyes.org

o http://www.lasikvisioninstitute.com

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Learn about LASIK

A brief introduction to LASIK

With the advent of Laser Shot LASIK procedures in the foreground, carried out since the first LASIK procedure was in 1991 in the United States. Since then it has initiated a boom in LASIK centers throughout the United States. The number of Lasik vision correction procedures in the United States alone has done so far is more than three million. Growth in the number of LASIKCenter has been through:

or recovery time shorter

O times faster operation

or increase the levels of precision

Where did the clinical LASIK?

Now you can ask the question - where can I find a LASIK clinic? More important, how can I determine what a good LASIK center is it? Internet makes the job much easier. You can go on the Internet and make a search on any aspect of information about LASIK. For background information onthe availability of LASIK centers in various parts of America, just enter the place, you're reading, and speaking after LASIK or earlier. This is the keyword, pursuant to which it is searching for the information you need.

To find a LASIK clinic in New York, put the following into the search engine Internet search:

or lasik new york

O Lasik NYC

In order to informAbout LASIK in New Jersey, enter:

O lasik nj

Or New Jersey Lasik

Some other examples of path-oriented research in LASIK information is as follows:

O lasik dallas

or lasik san diego

Or colorado lasik

Or LASIK Denver

O lasik Virginia

O lasik niagara

Or LASIK Washington

O bellevue lasik

O lasikMilwaukee

O lasik houston

O Lasi Sacramento

O lasik seattle

O lasik michigan

O lasik Austin

O lasik texas

O lasik tampa

O lasik phoenix

or LASIK Kansas City

O lasik atlanta

or LASIK San Francisco

or lasik los angeles

Or LASIK Cincinnati

Or LASIK Boston

O manhattan lasik

O lasikWashington

O lasik md

Finding the Right LASIK Center

With so many LASIK clinics around like you have a good zero? Each site clinic claims it is the best, providing innovative technologies, etc. So how do you, that their knowledge? Here one should keep in mind - what is best for them might not always what is best for you. So a good idea is to pass through these pages, do some research on the Internetcomparative studies (such as making comparative shopping when buying online insurance) and then a call to a best match your needs. This should be the criterion for determining what is the best is.

Another way to find out is if people know that these clinics or being with friends. You always have the option of an opinion from experts. In their view, can go a long way, keep the clinic of your choice. You can also visit your eye doctor for advice andChoose which you think would be best for you.

How much does it cost LASIK cost?

If you benchmark the prices of various LASIK procedure done, as the price of LASIK procedures in different clinics, you will notice that the prices of LASIK procedures vary considerably. Some of the factors affecting LASIK volumes are:

or view the status of the patient

O Out of Hospital

The main reason for the deviationthe cost of the LASIK procedure is the dependence of the proceedings on the state of the point of view of the patient. For patients with relatively good vision, the LASIK cost would be much lower than that for patients with poor visibility. This is because in this case, the amount of correction or adjustment of the cornea will be much more.

On the Internet there are sites that space and time to devote to provide comparisons between the prices of various LASIKProcedures. Offline, the review of ophthalmology that in 2003, the average LASIK costs $ 1700, but in the Midwest, was lower than that, probably less than a few hundred dollars. Since then, prices have been rising steadily and is today the average cost of a LASIK procedure is somewhere between $ 1800 and $ 2000. This type of figure has been steadily increasing, as indicated by various publications and online surveys.

LASIK costs also depends on the pricing was for the various centers. Some centers can afford to upgrade the technology, so perhaps more than other centers that charge with conventional LASIK procedures. The cost of LASIK surgery may initially a bit 'steep, but if you are serious about correcting your vision problems, LASIK is a great way, especially because the number of procedural possibilities it offers.

LASIK Centers

There are a whole series> LASIK Centers throughout the length and breadth of the United States. Some of these are chains LASIK and is known very well to have more advertising, which is always visible, and offer excellent services. Some of these are chains LASIK:

O Lasik Plus

o The LASIK Vision Institute

O TLC

OR Laser Vision Center

O LCA Vision

O Lasik Center

O Icon LASIK

o The Lasik Eye Institute

Many moreWhat a national chain of clinics Lasik. To find them, you can still put a search on the Internet. Most of them have their own websites and provide detailed information on their services, using its capabilities, equipment, fees and other information for their business. In addition to these chains, there are also individual LASIK doctors in different hospitals with advanced skills in the creation of LASIK procedures. A doctor LASIK is much sought after theseDay and a good LASIK doctor can be found in any of these services.

Moreover, there are also sites that give you an evaluation for individual clinics, on the basis of their equipment, cost, service, and a variety of other factors. Then all you have to do is log on to compare what is offered, check the reviews and then decide which clinic you wish to visit. Remember that assessments are generic. The top-rated hospital can not be the one to give you what you're looking forfor!

Resources

O http://www.aboutlasikeyesurgery.com/ cost.html LASIK

O http://72.14.203.104/search?q=cache:8A4smF2Z0NMJ:icondenver.com/+ lasik 22icon% +% 22 & hl = en & gl = de & ct = clnk & cd = 1

O http://www.alasiksurgeonnearyou.com/ lasik / prices.html

O http://www.allaboutvision.com

O http://www.usaeyes.org

O http://www.lasikvisioninstitute.com

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Lasik In New York

New York City is the one of the best places to be if you want to have Lasik surgery. There are a variety of laser vision correction surgeries from which to choose from in New York, including LASIK, LTK and PRK. These safe and effective procedures can reduce or eliminate your dependency on glasses and contact lenses.

Through the precise accuracy of laser light, the cornea is gently reshaped to correct nearsightedness, farsightedness and astigmatism. These medical procedures are all done on an outpatient basis that uses a cool beam of light to gently reshape the surface of the eye's cornea and this help improve your vision. These procedures are designed to be a one time treatment to help normalize your vision, while also reducing or eliminating your dependence on glasses and contact lenses.

Laser vision correction is approved by the FDA as a safe, proven and effective procedure for myopia (nearsightedness), hyperopia (farsightedness), and astigmatism. The treatments are painless because of the drops put into the eyes. Some patients may experience discomfort for one to three days after treatment, often described as the feeling of sand or soot in the eye. This passes quickly and your doctor can prescribe medication to alleviate any discomfort during your recovery.

When having lasik in New York, a cool beam of laser light is used to gently reshape the cornea. Lasik is generally the procedure of choice because it is performed under a protective layer of corneal tissue. There is less surface area to heal and there is minimal or no discomfort. The whole procedure is over in a matter of minutes, and corrects several difference eye conditions.

To improve your vision, a cool beam of light gently reshapes the surface of the cornea to make it more like a normal eye, allowing light to come into focus on the wall of the retina and thus improving your eyesight.

There are many Lasik New York specialists studying the use of lasers to reshape the cornea for the purpose of decreasing or eliminating dependency on glasses and contact lenses. In its infancy, this surgery involved the application of incisions to reshape the cornea, but today, thanks to their work, the laser has become the most efficient and least invasive means of performing this type of surgery.

If you think you want to have lasik performed on your eyes in New York, you should check into the procedure. It is not for everyone and there are risks involved. You might want to read books, magazine articles, and newspapers to see what is happening in this field. Medical procedures are constantly changing and being improved. Maybe you were not a good candidate back in the mid-1990's when you first thought about having this done. But, with the advancements in technology, you may now be a good candidate.

Your Lasik New York eye surgeons and their staff can provide you with details and answer your many questions. Do not hesitate to talk to them as they are the best sources of information. Now, relax, have your surgery and start seeing better in a few days.

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Omega-3 Supplement Alleviates Dry Eye Symptoms

Maintain your tear quality by making lifestyle and nutritional adjustments, such as avoiding excessive exposure to cigarette smoke and consuming large quantities of caffeine or alcohol. Avoiding triggers will ease your Dry Eye discomfort while improving your productivity.

According to Robert Latkany, M.D., "There is a direct link between increased Omega-3 Fatty Acid consumption and a lower incidence of Dry Eye-the latest research is hard to ignore."

Omega-3s are essential Fatty Acids. "Essential" means that, because the body cannot produce them, their inclusion in the diet is vital for good health. The two best sources of Omega-3 Fatty Acids are dark, oily, cold-water fish, and Flaxseed. They deliver a multitude of health benefits, yet, as a population, Americans are Omega-3 deficient. An estimated 83% of Americans do not receive enough Omega-3s in their diet. North Americans have among the lowest dietary intake of Omega-3s in the world.

Benefits of Omega-3 Fatty Acids include management of the following Diseases:

Dry Eye
Allergies and Asthma
Multiple Sclerosis
Cancer (Breast Cancer, Colon Cancer and Prostate Cancer)
Tumor Growth Inhibition
Crohn's and Inflammatory Bowel Disease
Diet, Weight Control, and Obesity
Adult and Child Attention Deficit Disorder
Cholesterol Reduction
Bipolar Disorder
Arteriosclerotic Diseases

Dry-Vites contain Salmon Oil and Flaxseed Oil; these oils decrease inflammation, stimulate tear production and provide a higher quality tear film by improving the oil layer of the tear film. Dry-Vites provide the Dry Eye Relief you have been searching for. After taking Dry-Vites for 4 - 8 weeks, you will notice less morning eye discomfort and relief that lasts all day long.

A study by the Women's Health Study at Harvard, which included over 30,000 women showed a high intake of Omega-3 Fatty Acids, decreased their risk of developing Dry Eye.

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