Sunday, March 28, 2010

More about LASIK

A Brief Introduction to LASIK

With the advent of laser, LASIK procedures shot into prominence ever since the first LASIK procedure was performed in 1991 in the United States. Since then, there has been a boom in LASIK eye surgery centers started all over the United States. The number of LASIK vision correction procedures performed in the United States alone so far stands at more than three million. The growth in the number of LASIK eye centers was due to:

o Shorter recovery times

o Faster operation times

o Increased precision levels

Where to Find LASIK Clinics?

Now you may ask the question - where do I find a LASIK clinic? More importantly, how do I determine which is a good LASIK center? The Internet makes your job that much easier. You can log onto the Internet and put out a search for whatever aspect of LASIK you want information on. For basic information about the availability of LASIK centers in different parts of America, just type the location you are looking at and the word LASIK after or before it. This becomes the keyword based on which you search for the information you require.

To look for a LASIK clinic in New York, you would type the following in the Search field of your Internet search engine:

o lasik new york

o lasik nyc

To look for information regarding LASIK in New Jersey, you would type:

o lasik nj

o lasik New Jersey

Some other examples for location-oriented searches for LASIK-related information are:

o lasik dallas

o lasik san diego

o lasik colorado

o lasik denver

o lasik virginia

o lasik niagara

o lasik washington

o bellevue lasik

o lasik milwaukee

o lasik houston

o lasi sacramento

o lasik seattle

o lasik michigan

o lasik austin

o lasik texas

o lasik tampa

o lasik phoenix

o lasik kansas city

o lasik atlanta

o lasik san francisco

o lasik los angeles

o lasik cincinnati

o lasik boston

o manhattan lasik

o lasik washington dc

o lasik md

Finding the Right LASIK Center

With so many LASIK clinics around, how do you zero in on a good one? Each clinic's website claims it to be the best, providing cutting edge technologies, etc. So how do you know which of them to go to? Here you should keep one thing in mind - what is best according to them might not always be what is best for you. So a good idea is to go through these sites, do some research on the Internet, make comparative studies (like doing comparative shopping when buying health insurance online) and then take a call on which one suits your requirements best. That has to be the criteria that determines which is the best.

Another way to find out is if you know people who have been to these clinics, or from friends. You can always take an opinion from experienced people. Their opinion can go a long way in taking you to the clinic of your choice. You can also take your optometrist's advice and choose the one he thinks would be best for you.

How much does LASIK Cost?

When you do a comparative analysis of the prices of different LASIK procedures, as also the price of LASIK procedures in different clinics, you will notice that LASIK prices vary from one procedure to another. Some of the factors that influence LASIK pricing are:

o State of the patient's eyesight

o Location of the clinic

The primary reason for variation of the cost of LASIK procedures is the dependence of the procedure on the state of the patient's vision. For a patient with reasonably good vision, the LASIK procedure cost would be much lower than that for a patient with bad vision. This is because in such a case, the amount of correction or corneal readjustment would be much more.

On the Internet, there are sites that dedicate time and space to providing comparisons between the pricing of different LASIK procedures. Offline, the Review of Ophthalmology states that in 2003 the average LASIK surgery cost was $1,700, but in the Midwest it was lower than that, probably lesser by a couple of hundred dollars. Ever since, prices have been steadily rising and today the average cost of a LASIK procedure is anywhere between $1800 and $2000. This kind of figure has been steadily increasing, as pointed out by different publications and surveys online.

LASIK eye surgery cost also depends on the pricing opted for by different centers. Some centers may make use of upgraded technology, and hence may charge more than other centers that still use conventional LASIK procedures. The cost of LASIK surgery may seem a bit steep, but if you are serious about correcting your eye problems, LASIK is a very viable procedure, more so because of the number of procedural options it provides you with.

LASIK Centers

There are quite a few LASIK centers across the length and breadth of the United States. Some of these are LASIK chains, and are very well-known, have more publicity that keeps them visible, and provide excellent facilities. Some of these LASIK chains are:

o LasikPlus

o The LASIK Vision Institute

o TLC

o Laser Vision Centers

o LCA Vision

o Lasik Center

o Icon LASIK

o The LASIK Eye Institute

There are many more such national chains of LASIK clinics. To find them, you can again put out a search on the Internet. Most of these have their own websites and provide detailed information about their services, their skill sets, equipment used, fees, and any other information relevant to their business. Besides these chains, there are also individual LASIK doctors in various clinics with high levels of expertise in performing LASIKS procedures. A LASIK doctor is much sought after these days, and a good LASIK doctor can be easily found in any of these facilities.

More than that, there are also sites that give you a rating for the different clinics, based on their equipment, cost, service and a host of other factors. So all you have to do is log on, compare what is on offer, check the ratings, and then decide which clinic you want to visit. Remember that the ratings are generic. The top-rated clinic may not be the one that will give you what you are looking for!

Resources

o http://www.aboutlasikeyesurgery.com/lasik-cost.html

o http://72.14.203.104/search?q=cache:8A4smF2Z0NMJ:icondenver.com/+%22icon+lasik%22&hl=en&gl=in&ct=clnk&cd=1

o http://www.alasiksurgeonnearyou.com/lasik/prices.html

o http://www.allaboutvision.com

o http://www.usaeyes.org

o http://www.lasikvisioninstitute.com

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Medical Practice Marketing - All Doctors Need PR

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. But patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.

That's why doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.

Of course, sick people want to be treated with the very latest drug, equipment or method. They just don't want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.

No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.

It has been my experience that a well-thought out and executed public relations/marketing plan will overcome reluctance by patients to embrace medical innovations. In my practice that certainly has been the case.

While working with prominent doctors over the past several years, I have developed successful marketing campaigns for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX. Among the most successful methods is to arrange for radio, television and sports personalities to have the surgery or treatment free and then give testimonials on how great this new surgery or treatment has been for them. I've also arranged for endorsements by popular sports, TV and radio celebrities to help convince customers that it is safe and desirable to use the elective medical procedure.

One of my earliest medical clients, who serves as an insightful test case for the theme of this article, is the Windsor Laser Eye Institute (WLEI) founded by Dr. Fouad Tayfour who today is a household name in the Detroit-Windsor market.

But when the WLEI became my client Dr. Tayfour was not a household name in Southeast Michigan. The FDA had not yet approved laser eye surgery and so it was only available in Canada. Dr. Tayfour, a pioneer in Canada and the U.S., opened a clinic in Windsor across the river from Detroit. Thus, because of Windsor's close proximity to Detroit, Dr. Tayfour wanted to reach out to the Greater Detroit metropolitan area.

While there was interest in laser vision as a substitute for prescription glasses or contact lenses, initially there was not a flood of traffic over the Ambassador Bridge to the clinic. People are very sensitive about their eyes and very hesitant about being among the first to embrace this revolutionary approach. What about side effects or complications down the road? How uncomfortable is the procedure? How long will the correction last? Will it damage my eyes? And added to these concerns was the fact that the procedure did not have FDA approval and was not covered by health insurance.

One of the first steps was to prepare a set of documents for a press kit to explain what the laser procedure involved, what the benefits were, and facts to overcome concerns about side-effects, pain, discomfort, etc. The press kits were distributed to television, radio and newspaper reporters, and to sports figures, talk show hosts, and other celebrities in the Detroit market. News reports were filed and radio celebrities began talking about this new procedure across the river. Dr. Tayfour then performed the procedure free of charge to sports figures, celebrities, and media personalities who then spread the word further. These well-known and respected celebrities also issued endorsements for laser vision. As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

We created a buzz campaign and soon everyone was talking about laser vision and how wonderful it was. The trips became so frequent from Detroit to Windsor that when the immigration officials in the booth asked, "Why are you coming to Canada" and heard "to get laser eye surgery" they just waved them on by Dr. Tayfour then launched an intense television advertising campaign that cemented his status as a household word in the region. But the groundwork to that happening was a targeted media campaign and selected endorsements.

This was not just a classic textbook approach to media promotion and niche marketing where you tear out a page and cover the bulleted points. The media coverage particularly was successful because I have invested the hard time needed cultivating media contacts and establishing their trust. Now when they get a pitch from me, the editor/reporter trusts me and knows the facts presented will be accurate. If you don't establish the relationship and trust first, your carefully planned press kit when landing on the editor's desk will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it's about relationships and trust.

As part of cultivating media relations I regularly attend major media events in New York City where I have face-to-face meetings with journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs. I have successfully pitched such media outlets as 20/20, Prime Time, CNN, People, Good Morning America, Newsweek, Time Magazine, Dateline NBC, The View, Oprah's O magazine, Cosmopolitan, Fox News, Good Housekeeping, Newsweek to name a few.

The same things that worked for Dr. Tayfour also worked for:

 The TLC Laser Eye Centers of Michigan to arrange FOX and ABC TV coverage promote their new Custom LASIK procedure,

 Dr. Joseph Berenhotz, Director of the Laser Vaginal Rejuvenation Institute of Michigan promoting a new vaginal laser treatment covered by the Detroit Free Press, NBC and ABC TV in Detroit, and an Indianapolis TV station

 To promote Plastic Surgeon Dr. Gregory Roche of Bloomfield, Michigan, when he launched BOTOX in Michigan

 Media coverage and advertising for Dr. Fiander of the Farmington Laser Eye Clinic

 For laser plastic surgeon Dr. Lawrence Castleman I placed dozens of articles, and arranged TV and radio news coverage, and gained newspaper coverage for everything from Ultrasonic Liposuction to BOTOX for sweating, and hair transplants

 Targeted marketing for Cosmetic Surgeon Dr. Michael Gray when he launched an endoscopic breast augmentation program in Michigan

 And placed print articles and arranged TV news coverage on dental implants and a tooth friendly Easter Basket for Dr. Timothy Kosinski, DDS

(By the way, I never represented two LASIK surgeons or two plastic surgeons at the same time. My company and personal code of ethics does not allow representing clients who are in competition).

In addition to PR and marketing campaigns aimed at television, radio, newspapers, professional and trade publications internet marketing is very effectivce. One of the first things I check when meeting with new clients is whether they have a web site and how good it is at marketing their product, service or message. Nine times out of ten one of the first things we schedule is a redesign and revamping of the content to make the web site the viable marketing tool it should be.

With that done, I then strategically place electronic press releases and EzineArticles on the Internet and employ sound, state-of-the-art search engine techniques and drive traffic to the client's web site. The increased traffic to the newly rejuvenated web site will subsequently result in phone calls or email inquiries to the client's medical practice that then drives new traffic to the medical clinic.

Another technique that is key to promoting professionals in the medical fields is to establish the client as an expert in his/her field of specialty. The executive biography included in the press kit is geared toward promoting the client's expertise. I also make sure that the client is listed as an expert in a valuable online expert service. Editors consult this service when looking for experts on developing stories. To gain an interview in a news story as an expert in the field is worth a pot of gold and that makes subscribers to this service, such as my firm, a valuable ally to the media by providing just what they need... an expert.

A major strategy in establishing a medical professional as an expert is to schedule interviews on television, radio, and radio talk shows. To do this the client must be equipped to deal with the media, and most clients are not skilled in being interviewed. Therefore, while the client's web site is being boosted, and the press kit is being developed, I sign the client up with a well-respected media coach.

Media training will give doctors, dentists and surgeons the skills to learn how to use the media, not just to convey their message but to compel people to try the medical procedure or treatment plan. As a marketing expert, I can pitch a doctor's story and line up a TV or Radio interview but the author won't be able to amaze listeners and capitalize on the interview without being trained by a media coach

Before investing in a PR firm it is prudent to find a PR professional who knows his or her way around the newsroom and has body of work with successful medical placements in all forms of media. When shopping for a PR firm consider the following:

o Does the firm have a track record of medical and health placements?

o Does the firm have extensive media contacts and an ongoing relationships?

o Does the firm have a good reputation with journalists?

o Are the sample press kits from other medical clients professionally written?

At the end of the day, sign up with someone who can demonstrate the results you want. My clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World to name a few.

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Saturday, March 27, 2010

Medical Practice Marketing - All Doctors Need PR

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. But patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.

That's why doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion.

Of course, sick people want to be treated with the very latest drug, equipment or method. They just don't want to be the first! And so an innovative doctor introducing new equipment or a new treatment method needs the assistance of a public relations/marketing professional to be successful.

No one will agree to eye surgery without being convinced the procedure is absolutely safe. No woman will ever agree to breast augmentation or vaginal rejuvenation without feeling absolutely comfortable about the practitioner. The more sensitive the procedure the greater the need for public relations.

It has been my experience that a well-thought out and executed public relations/marketing plan will overcome reluctance by patients to embrace medical innovations. In my practice that certainly has been the case.

While working with prominent doctors over the past several years, I have developed successful marketing campaigns for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX. Among the most successful methods is to arrange for radio, television and sports personalities to have the surgery or treatment free and then give testimonials on how great this new surgery or treatment has been for them. I've also arranged for endorsements by popular sports, TV and radio celebrities to help convince customers that it is safe and desirable to use the elective medical procedure.

One of my earliest medical clients, who serves as an insightful test case for the theme of this article, is the Windsor Laser Eye Institute (WLEI) founded by Dr. Fouad Tayfour who today is a household name in the Detroit-Windsor market.

But when the WLEI became my client Dr. Tayfour was not a household name in Southeast Michigan. The FDA had not yet approved laser eye surgery and so it was only available in Canada. Dr. Tayfour, a pioneer in Canada and the U.S., opened a clinic in Windsor across the river from Detroit. Thus, because of Windsor's close proximity to Detroit, Dr. Tayfour wanted to reach out to the Greater Detroit metropolitan area.

While there was interest in laser vision as a substitute for prescription glasses or contact lenses, initially there was not a flood of traffic over the Ambassador Bridge to the clinic. People are very sensitive about their eyes and very hesitant about being among the first to embrace this revolutionary approach. What about side effects or complications down the road? How uncomfortable is the procedure? How long will the correction last? Will it damage my eyes? And added to these concerns was the fact that the procedure did not have FDA approval and was not covered by health insurance.

One of the first steps was to prepare a set of documents for a press kit to explain what the laser procedure involved, what the benefits were, and facts to overcome concerns about side-effects, pain, discomfort, etc. The press kits were distributed to television, radio and newspaper reporters, and to sports figures, talk show hosts, and other celebrities in the Detroit market. News reports were filed and radio celebrities began talking about this new procedure across the river. Dr. Tayfour then performed the procedure free of charge to sports figures, celebrities, and media personalities who then spread the word further. These well-known and respected celebrities also issued endorsements for laser vision. As part of this campaign I arranged for two laser vision surgical procedures to be televised live, which really had a positive impact on patients!

We created a buzz campaign and soon everyone was talking about laser vision and how wonderful it was. The trips became so frequent from Detroit to Windsor that when the immigration officials in the booth asked, "Why are you coming to Canada" and heard "to get laser eye surgery" they just waved them on by Dr. Tayfour then launched an intense television advertising campaign that cemented his status as a household word in the region. But the groundwork to that happening was a targeted media campaign and selected endorsements.

This was not just a classic textbook approach to media promotion and niche marketing where you tear out a page and cover the bulleted points. The media coverage particularly was successful because I have invested the hard time needed cultivating media contacts and establishing their trust. Now when they get a pitch from me, the editor/reporter trusts me and knows the facts presented will be accurate. If you don't establish the relationship and trust first, your carefully planned press kit when landing on the editor's desk will end up in the wastebasket within 20 seconds. PR is not about gloss and glitter; it's about relationships and trust.

As part of cultivating media relations I regularly attend major media events in New York City where I have face-to-face meetings with journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs. I have successfully pitched such media outlets as 20/20, Prime Time, CNN, People, Good Morning America, Newsweek, Time Magazine, Dateline NBC, The View, Oprah's O magazine, Cosmopolitan, Fox News, Good Housekeeping, Newsweek to name a few.

The same things that worked for Dr. Tayfour also worked for:

 The TLC Laser Eye Centers of Michigan to arrange FOX and ABC TV coverage promote their new Custom LASIK procedure,

 Dr. Joseph Berenhotz, Director of the Laser Vaginal Rejuvenation Institute of Michigan promoting a new vaginal laser treatment covered by the Detroit Free Press, NBC and ABC TV in Detroit, and an Indianapolis TV station

 To promote Plastic Surgeon Dr. Gregory Roche of Bloomfield, Michigan, when he launched BOTOX in Michigan

 Media coverage and advertising for Dr. Fiander of the Farmington Laser Eye Clinic

 For laser plastic surgeon Dr. Lawrence Castleman I placed dozens of articles, and arranged TV and radio news coverage, and gained newspaper coverage for everything from Ultrasonic Liposuction to BOTOX for sweating, and hair transplants

 Targeted marketing for Cosmetic Surgeon Dr. Michael Gray when he launched an endoscopic breast augmentation program in Michigan

 And placed print articles and arranged TV news coverage on dental implants and a tooth friendly Easter Basket for Dr. Timothy Kosinski, DDS

(By the way, I never represented two LASIK surgeons or two plastic surgeons at the same time. My company and personal code of ethics does not allow representing clients who are in competition).

In addition to PR and marketing campaigns aimed at television, radio, newspapers, professional and trade publications internet marketing is very effectivce. One of the first things I check when meeting with new clients is whether they have a web site and how good it is at marketing their product, service or message. Nine times out of ten one of the first things we schedule is a redesign and revamping of the content to make the web site the viable marketing tool it should be.

With that done, I then strategically place electronic press releases and EzineArticles on the Internet and employ sound, state-of-the-art search engine techniques and drive traffic to the client's web site. The increased traffic to the newly rejuvenated web site will subsequently result in phone calls or email inquiries to the client's medical practice that then drives new traffic to the medical clinic.

Another technique that is key to promoting professionals in the medical fields is to establish the client as an expert in his/her field of specialty. The executive biography included in the press kit is geared toward promoting the client's expertise. I also make sure that the client is listed as an expert in a valuable online expert service. Editors consult this service when looking for experts on developing stories. To gain an interview in a news story as an expert in the field is worth a pot of gold and that makes subscribers to this service, such as my firm, a valuable ally to the media by providing just what they need... an expert.

A major strategy in establishing a medical professional as an expert is to schedule interviews on television, radio, and radio talk shows. To do this the client must be equipped to deal with the media, and most clients are not skilled in being interviewed. Therefore, while the client's web site is being boosted, and the press kit is being developed, I sign the client up with a well-respected media coach.

Media training will give doctors, dentists and surgeons the skills to learn how to use the media, not just to convey their message but to compel people to try the medical procedure or treatment plan. As a marketing expert, I can pitch a doctor's story and line up a TV or Radio interview but the author won't be able to amaze listeners and capitalize on the interview without being trained by a media coach

Before investing in a PR firm it is prudent to find a PR professional who knows his or her way around the newsroom and has body of work with successful medical placements in all forms of media. When shopping for a PR firm consider the following:

o Does the firm have a track record of medical and health placements?

o Does the firm have extensive media contacts and an ongoing relationships?

o Does the firm have a good reputation with journalists?

o Are the sample press kits from other medical clients professionally written?

At the end of the day, sign up with someone who can demonstrate the results you want. My clients have been featured by Good Morning America, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World to name a few.

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Friday, March 26, 2010

How to Get Rid of Eyeglasses and Contact Lenses

Did you know that the eyeglasses or contact lenses are in fact our enemy? This might sound a little bit like fantasy at the first sight, but there is a lot of proof.

The truth is out there

When people suffer from some refractive error, their eyes are unable to focus objects at various distances. Therefore, eyes are trying through different mechanisms to fight back refractive errors and restore vision. When people wear eye glasses or contact lenses, eyes don't have to get used to imperfection, because they are already seeing clearly and this is the reason why eye glasses and contact lenses do very little to improve vision and stop further progression of refractive disorder.

Who is Bates?

William Horatio Bates (born in 1860 in New Jersey) was a well known ophthalmologist of the early twentieth century. The "Bates Method" involves the use of therapeutic eye exercises in order to correct vision problems, thus excluding the need for glasses or contact lenses. Patients practice eye exercises aimed at strengthening and training their eye muscles in an effort to overcome such problems as nearsightedness, farsightedness, astigmatism, or "lazy eye". In 1885, he received his medical degree and began practicing in New York City. He discovered that myopia, for example, which is caused by a refractive error, could become better or worse for no apparent reason.

Traditional ophthalmologists believed that the lens was responsible for the eye's focus. Bates believed that eye strain caused vision to deteriorate, and his treatment was simple: like any other muscles, the eye muscles need time for rest and train in order to achieve optimal performance. The set of exercises developed by Bates are fully related in this article.

Palming is done in order to calm the visual system. Patients close their eyes and cover them with the palms. The hands should be cupped so that no pressure is put on the eyeballs. The warmth of a person's hands, combined with blocking out all light, will relax a pair of tense eyeballs. Sitting at a table is a good palming position. While palming, patients should imagine a relaxing scene, such as a sunrise or ocean. We suggest palming in 5-10-minute sessions, at least once a day. From our own experience, we can recommend palming when eyes become tired, especially for those who spend most of the time in front of the computer.

By swinging, you must train your eyes not to stare. The rigidity of staring is bad for the eyes. One should focus on a fixed object then swing the head or the entire body from side to side while keeping the object in view by moving the head instead of the eyes.

Sunning is for reducing light sensitivity. The sun has a therapeutic effect, so patients are asked to close their eyes and face the sun. Practice sunning techniques at sunrise and sunset for short periods of time.

Centralization involves training the eyes to focus on a single point, rather than an entire picture. Bates believed that looking at an entire picture created strain, causing bad eyesight. The eye has a point in the middle of the vision field where vision is sharpest. It is aimed at training people to look only at that point. This is not a special exercise, but rather something patients should do all day long.

Color Days practice involves looking all day for a specific color. When looking at a color, patients are asked to focus on the color, not the form. Colors change every day.

An advantage of the Bates method is that the treatment is relaxing. If patients stick to the routine and eye improvement is gained, they may benefit by being able to discard their corrective lenses, escaping a lifetime of costs for glasses, lenses, and contact solutions. The treatment is also much less invasive than refractive surgery, which is costly and has risks, just like any other operation.

The exercises themselves are simple. Even so, Bates insisted that it takes discipline and attention to detail in order to achieve improvement.

The Bates method received acclaim several years after Bates's death (1931), when author Aldous Huxley boasted that after two months on the Bates program, he went from being almost blind to being able to read without wearing glasses.

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How to Get Rid of Eyeglasses and Contact Lenses

Did you know that the eyeglasses or contact lenses are in fact our enemy? This might sound a little bit like fantasy at the first sight, but there is a lot of proof.

The truth is out there

When people suffer from some refractive error, their eyes are unable to focus objects at various distances. Therefore, eyes are trying through different mechanisms to fight back refractive errors and restore vision. When people wear eye glasses or contact lenses, eyes don't have to get used to imperfection, because they are already seeing clearly and this is the reason why eye glasses and contact lenses do very little to improve vision and stop further progression of refractive disorder.

Who is Bates?

William Horatio Bates (born in 1860 in New Jersey) was a well known ophthalmologist of the early twentieth century. The "Bates Method" involves the use of therapeutic eye exercises in order to correct vision problems, thus excluding the need for glasses or contact lenses. Patients practice eye exercises aimed at strengthening and training their eye muscles in an effort to overcome such problems as nearsightedness, farsightedness, astigmatism, or "lazy eye". In 1885, he received his medical degree and began practicing in New York City. He discovered that myopia, for example, which is caused by a refractive error, could become better or worse for no apparent reason.

Traditional ophthalmologists believed that the lens was responsible for the eye's focus. Bates believed that eye strain caused vision to deteriorate, and his treatment was simple: like any other muscles, the eye muscles need time for rest and train in order to achieve optimal performance. The set of exercises developed by Bates are fully related in this article.

Palming is done in order to calm the visual system. Patients close their eyes and cover them with the palms. The hands should be cupped so that no pressure is put on the eyeballs. The warmth of a person's hands, combined with blocking out all light, will relax a pair of tense eyeballs. Sitting at a table is a good palming position. While palming, patients should imagine a relaxing scene, such as a sunrise or ocean. We suggest palming in 5-10-minute sessions, at least once a day. From our own experience, we can recommend palming when eyes become tired, especially for those who spend most of the time in front of the computer.

By swinging, you must train your eyes not to stare. The rigidity of staring is bad for the eyes. One should focus on a fixed object then swing the head or the entire body from side to side while keeping the object in view by moving the head instead of the eyes.

Sunning is for reducing light sensitivity. The sun has a therapeutic effect, so patients are asked to close their eyes and face the sun. Practice sunning techniques at sunrise and sunset for short periods of time.

Centralization involves training the eyes to focus on a single point, rather than an entire picture. Bates believed that looking at an entire picture created strain, causing bad eyesight. The eye has a point in the middle of the vision field where vision is sharpest. It is aimed at training people to look only at that point. This is not a special exercise, but rather something patients should do all day long.

Color Days practice involves looking all day for a specific color. When looking at a color, patients are asked to focus on the color, not the form. Colors change every day.

An advantage of the Bates method is that the treatment is relaxing. If patients stick to the routine and eye improvement is gained, they may benefit by being able to discard their corrective lenses, escaping a lifetime of costs for glasses, lenses, and contact solutions. The treatment is also much less invasive than refractive surgery, which is costly and has risks, just like any other operation.

The exercises themselves are simple. Even so, Bates insisted that it takes discipline and attention to detail in order to achieve improvement.

The Bates method received acclaim several years after Bates's death (1931), when author Aldous Huxley boasted that after two months on the Bates program, he went from being almost blind to being able to read without wearing glasses.

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Thursday, March 25, 2010

Eye Lid Surgery and Vitreo-Retinal Surgery

Vitreo-retinal surgery includes many procedures like vitrectomy, partial lamellar Sclerovectomy, pan retinal photocoagulation, radial optic neurotomy, posterior sclerotomy. Virectomy is part of surgery which is used to remove all vitreous humour from the eye. Anterior Virectomy is used to remove small portions of viterous present in front structures of eye. Viterous is present intangled in an intraocular lens. In the deepest part of eye Group of operations can be performed by Para plan vitrectomy. Para plans vitrectomy is successful with development of techniques and instruments with which eyelid surgeon can remove clouding from an eye and remove peel scar Tissue off light sensitive lining of eye. This lining is removed retina- membranectomy to provide space for materials injected in the eye. The additional surgical steps are included in this surgery.

Membranectomy, silicone oil exchange, scleral buckling, photocoagulation, lenesctomy and fluid gas exchange. There are numerous conditions which can be corrected by eye lid surgeons. Para plans vitrectomy is way by which vitreous opacities can be removed and membranes through Par plana incision. Intraocular pressures are frequently combined for treatment of giant retinal tears, posterior vitreous detachments, tractional retinal detachments. In diabetic retinopathy a type of photocoagulation therapy is done with pan retinal photocoagulation.

There is obsolete procedure involved in cauterization of retina with this very hot pointed Instruments. Eyelid surgeons are surgeons in New York. A scleral buckle is type of repair of retinal detachment and it includes buckle of sclera inward and lead to sewing of piece of preserved sclera or silicone rubber to its surface. It is done with use of encircling band which is thin silicone band sewn around the circumference of the sclera. The buckles are placed under a band and create a dimple on the eye wall.

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Wednesday, March 24, 2010

Omega-3 Supplement Alleviates Dry Eye Symptoms

Maintain your tear quality by making lifestyle and nutritional adjustments, such as avoiding excessive exposure to cigarette smoke and consuming large quantities of caffeine or alcohol. Avoiding triggers will ease your Dry Eye discomfort while improving your productivity.

According to Robert Latkany, M.D., "There is a direct link between increased Omega-3 Fatty Acid consumption and a lower incidence of Dry Eye-the latest research is hard to ignore."

Omega-3s are essential Fatty Acids. "Essential" means that, because the body cannot produce them, their inclusion in the diet is vital for good health. The two best sources of Omega-3 Fatty Acids are dark, oily, cold-water fish, and Flaxseed. They deliver a multitude of health benefits, yet, as a population, Americans are Omega-3 deficient. An estimated 83% of Americans do not receive enough Omega-3s in their diet. North Americans have among the lowest dietary intake of Omega-3s in the world.

Benefits of Omega-3 Fatty Acids include management of the following Diseases:


Dry Eye
Allergies and Asthma
Multiple Sclerosis
Cancer (Breast Cancer, Colon Cancer and Prostate Cancer)
Tumor Growth Inhibition
Crohn's and Inflammatory Bowel Disease
Diet, Weight Control, and Obesity
Adult and Child Attention Deficit Disorder
Cholesterol Reduction
Bipolar Disorder
Arteriosclerotic Diseases

Dry-Vites contain Salmon Oil and Flaxseed Oil; these oils decrease inflammation, stimulate tear production and provide a higher quality tear film by improving the oil layer of the tear film. Dry-Vites provide the Dry Eye Relief you have been searching for. After taking Dry-Vites for 4 - 8 weeks, you will notice less morning eye discomfort and relief that lasts all day long.

A study by the Women's Health Study at Harvard, which included over 30,000 women showed a high intake of Omega-3 Fatty Acids, decreased their risk of developing Dry Eye.

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